My role was to provide a business and corporatestrategy perspective. A leaders most important job is creating and constantly adjusting this strategic bridge between goals and objectives. Download summary good strategy bad strategy richard rumelt the difference and why it matters pdf book free. My role was to provide a business and corporate strategy perspective. Most frequently a great jumble of buzzwords structured into a grammatically coherent format that nonetheless conveys quite little substance, such as using technologically advanced solutions to drive synergy across our geographically distributed teams. Good strategy, bad strategy pinpoints the polar difference. Rumelt good strategybad strategy narrated by sean runnette. Alas i spotted one such book good strategy bad strategy. The book argues that the notion of strategy has become much misunderstood. Good strategybad strategy argues thatadvantage flows from coordination and focus as well as from resolving the impossible ambiguity of reality into a problem that fits the organizations resources and abilities, a problem on which the organization can actually go to work. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the.
Rumelts good strategy bad strategy provides an excellent framework for understanding the difference between good and bad strategies. Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting the pitfalls and fallacies you must avoid in bad strategy. A good strategy focuses on a specific area you want to improve and excel. A bad strategy is more than the lack of a good strategy. Consider more ideas complex situations make people uncomfortable and most people, including business executives, will grab on the first idea they come up with and accept. Good strategy bad strategy argues thatadvantage flows from coordination and focus as well as from resolving the impossible ambiguity of reality into a problem that fits the organizations resources and abilities, a problem on which the organization can actually go to work. The premise is that there is very little good strategy, a great deal of bad strategy, and its possible to distinguish the two. Download it once and read it on your kindle device, pc, phones or tablets. Bad strategy is distressingly common because it is much easier to conceive than good strategy, which involves rigorous analysis, logical thinking, difficult choices and focused action. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Good strategy, bad strategy summary richard rumelt. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating. It utilizes the intelligent application of advantage to reach better placement in the market. This complete summary of the ideas from good strategy bad strategy explains what strategy is and exposes the three elements of a good strategy. Written by strategy guru richard rumelt, this book lays out the basics of good strategy, and perhaps more importantly. Good strategy bad strategy quotes showing of 93 the kernel of a strategy contains three elements. Jun 14, 2012 good strategy, bad strategy pinpoints the polar difference.
A rumelt perpsective on good strategy linkedin slideshare. Good strategy gathers power from its very rareness. The difference and why it matters kindle edition by rumelt, richard. Anderson discusses richard rumelts good strategy bad strategy.
Good strategy, bad strategy is now available in the 12min. More than charisma and vision, we must demand good strategy. Good strategy bad strategy is not a rehash of existing strategy doctrines and frameworks. The book is easy to read and one of the best ways to convey its flavour is to let it speak for itself with a few quotes. Good strategy needs a kernel a good strategy has an essential logical structure that i call the kernel. Uploaded by tracey gutierres on september 27, 2012.
The comment of prof rumelts colleague appears banal but gets to the heart of the matter. The more recent, good strategybad strategy, was the most interesting business book of 2011. Good strategy, bad strategythe difference and why it matters. The material benefits greatly by his inclusion of good and bad strategy examples. Fluff is gibberish that sounds like a coherent plan, but which doesnt say anything. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint. Bad strategy often consists of banalities, unrealistic goals, and confusing slogans. Good strategybad strategy argues thatadvantage flows from coordination and focus as well as. Mar 01, 2018 bad strategy shares one of four defining characteristics.
After sifting through mountains of data and thousands of pages of interviews, collins and his crew discovered the key determinants of greatness why some companies make the leap and others dont. This third post deals with the second hall mark of bad strategy. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and act. Good strategy bad strategy by richard rumelt, 9780307886231, download free ebooks, download free pdf epub ebook. I long ago realised that to understand a business i would learn much more by talking to people involved in daytoday operations than the chief executive. As the following diagram shows the kernel is composed of three strands.
A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress. Given the number of times ive referred to it recently, ive written up some notes to share. Bad strategy occurs whenhard choices are avoided, andor when leaders are unwilling or unable to define and explain the nature of the challenge. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. Good strategybad strategy is an enjoyable exception. Developing and implementing a strategy is the central task of a leader, whether the ceo at a fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. What is the kernel of a strategy part ii diagnosis what is the kernel of a strategy part iii guiding policy why not stop at guiding policy. Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating a set of mutually reenforcing coherent actions.
While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades. The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. In the second post i expanded out one of these hallmarks fluff. Good strategy bad strategy pdf summary richard rumelt. In the first post of this series i listed the 4 hallmarks of a bad strategy.
Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. The findings the findings of the good to great study will surprise many readers and shed light on virtually every area of management strategy and. Good strategy bad strategy by rumelt, richard ebook. Rumelt offers three simple steps to developing a strategy for your business. This is a partial video, 12 minutes of the entire 33 minute talk given at the thursday. Good strategy bad strategy is an enjoyable exception. A hallmark of true expertise and insight is making a complex subject understandable client to consultant. I coined the term bad strategy in 2007 at a washington, dc, seminar on nationalsecurity strategy. Since then, his original and pragmatic ideas have won fans.
When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the. It presents views on a range of issues that are fundamental yet which have not been given much daylight. These are too vague and do not help deriving action items. Jan 01, 2011 good strategy bad strategy flips strategy on its head, cuts out the fluff and digs beneath the success of companies across the ages and teaches us to replicate it by following the kernel basic skeleton of strategy. Good strategy, bad strategythe difference and why it. Mar 20, 2020 the good strategy rests on hardwon proprietary knowledge, new strategies are based in part on insights and ideas, pursuing a strategy will generate new proprietary knowledge. Already the good, specific strategy how the organization should focus its resources to respond to challenges and move forward. Instead, bad strategy involves fillintheblank, templatestyle thinking.
Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. Over the last month ive been reading good strategy, bad strategy during my commute, and its been the most thoughtprovoking book ive read in some time. Sep 11, 2016 good strategy bad strategy learn what makes a good strategy how to duration. Review and analysis of rumelts book kindle edition by businessnews publishing. Good strategy, bad strategy by richard rumelt 12min. Good strategybad strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. The difference and why it matters, leverages 40 years of academic and strategy consulting experience. Sep 17, 2012 and because you should know the difference between what passes for strategy bad strategy and real strategy good strategy. The only remedy is for us to demand more from those who lead. Feb 21, 2016 download summary good strategy bad strategy richard rumelt the difference and why it matters pdf book free. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Pdf good strategy bad strategy richard rumelt, 2011.
When richard rumelts good strategy bad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Jul 07, 2011 in the new book, good strategy, bad strategy. Rumelt begins by pointing out that developing and implementing a strategy is the central task of a leader. This is a blinkist staff pick my boss kept asking me, emily, whats your strategy. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. The difference and why it matters, author richard rumelt, a professor at ucla anderson school of management and wellknown management consultant, says. Here rumelt injects a sense of realism, arguing that strategy does not equate to a list of things you wish would happen p. Jeff darville at laroche college explains richard rumelts book good strategy bad strategy. The 11 best books for the business strategy master on your.
Use features like bookmarks, note taking and highlighting while reading summary. Good strategy bad strategy by richard rumelt overdrive. Jul 19, 2011 good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. Use features like bookmarks, note taking and highlighting while reading good strategy bad strategy.
Jun 09, 2011 when richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Good strategybad strategy argues that a coherent strategy can be, by itself, a significant source of competitive advantage. We want to grow by 20% or we want to be best in class regarding customer satisfaction. Good strategy bad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Dec 24, 2017 a good strategy is an entirely intentional and focused problemsolving activity, which focuses on fundamental and vital issues.